He argued with Phonix-and won-over adding 808s to the drum pattern, and he also made the producer drop in some unexpected nature sounds. Phonix’s horn melody remained front and center on the “No Role Modelz” beat, but Cole had a few other additions to contribute. “He just took the phone and was like, ‘Look, you need to come over now.’ I’m like, ‘Who is this yelling at me?’ He’s like, ‘This is J. He later played the track for DJ Dahi, who immediately asked for the file. “I was like, ‘I have to go back to the studio, I just have this idea I need to make,’” Phonix tells Genius. The beat originated with Phonix Beats, who got the idea for the horn melody right before he was supposed to go pick up his girlfriend. The ninth track off Forest Hills, “No Role Modelz” was produced by Phonix Beats, J. And today, it’s third single, “ No Role Modelz,” is more popular than ever. 1 on the Billboard 200 in December 2014 and later earned a Grammy nomination for Best Rap Album.
But he didn’t have to-with no features or marketing, the album famously debuted at No. He didn’t drop any promotional singles, and he didn’t appear on any talk shows or give radio interviews.
Cole didn’t do much to promote the arrival of his third studio album, 2014 Forest Hills Drive.
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